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Steve Jobs

Posted by mjdudak on October 11, 2011 at 8:34 pm

Last week, the world lost a true visionary in Steve Jobs. For those of you who know me, you know I have never been fond of Apple. My reason for this is simply that it will not do what I want to do. But Steve Jobs realized that he did not have to market to everyone, only to the masses. I am not your average electronics consumer, I am a programmer and hardware enthusiast, but I am a minority. rather than cater to those like me at first, as many technology companies did, Jobs noticed that other people might be drawn to use computers and electronics, if only they could figure out how to use them. There was a large learning curve associated with using technology. For enthusiasts, this learning curve was well worth it, but most people could not see over it to see the advantages. But Jobs did something revolutionary, and did it well: he lowered this learning curve. He made devices that were as close to dead-simple as anyone got and also made them beautiful.

When watching Jobs keynote, you see him use words like “magical” to describe aspects of devices. This word choice is poked fun of by many, but the word seems fitting. In all of his systems, there are levels of abstraction in place that make it hard for someone to comprehend what is happening at the lower levels. But these levels of abstraction are what make it easy to use and beautiful. These levels make it so that you do something as you would expect to, and somehow it does what you want it to. When it does this, it acts “magical.” The levels of abstraction act like a magician’s cloak, making something seem truly magical just by hiding what is going on from your view.

With this “magic,” Jobs has acted as a major catalyst to jump start the consumer electronics industry. Jobs made what was a niche industry to appeal to the masses, allowing the development and growth of this industry to what it is today.

While the death of Steve Jobs does not make me any more fond of Apple, it does make me reflect to what Jobs has done for the technology industry as a whole. The technology industry is probably the industry that I personally appreciate most, without which the words that you are currently reading would not be here. The spread of the industry is great, and it’s impact on our life is undeniable. When examining the history of this industry, there are a few forefathers that one can point to as true visionaries. Amongst these, we have lost a man. ¬†However, the impact of this man lives on in every one of our daily lives. -MD

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  • On October 11, 2011 at 8:55 pm Andrey Strelkov said

    If you say that Jobs vision was to market to the masses who wished for simpler technology, which I agree with, why then is the Android OS taking over the mobile world. Most would call Android more complicated with a lot of bugs and if you try to mess around with the OS you can easily brick your device. It would seem like something more difficult to use is growing with the mass of consumers.


    • On October 11, 2011 at 9:52 pm tjmiksanek said

      Personally, I would say that Android has the market share that it does for two main reasons. First, it is used on many devices, while Apple is limited to the iPhone. Secondly, many Android products are simply cheaper, and people are willing to sacrifice convenience for a lower price point, especially in a world that is becoming more tech-savvy.


      • On October 11, 2011 at 11:30 pm Leah said

        Also, I love my mac, but it is pricey stuff I wouldn’t have gotten it unless I had to. It is way easier to use then a Dell, but it is also much easier. I don’t know much about technology, I am just saying this to support the post above!


    • On October 12, 2011 at 6:20 am mjdudak said

      Also, part of what I was saying is that it was necessary for a given technology to reach the masses before more specialization is allowed. In the case of Android taking over, it was necessary first that more people realized the advantages of cell phones, and Jobs helped to make this appeal obvious. In doing so, he helped create a larger market, which then allowed Android to step in. So basically, through marketing to the masses, Jobs was able to create the market and desire for mobile devices which Android then grew on.


  • On October 12, 2011 at 7:01 am Tina said

    Nice posting… MJD. I tried to save money and used a few different MP3 players, but it was so tricky to load music. Finally, I bought an iPod, then an iTouch and now, an iPhone. They are user-friendly, unlike all the others I tried. I am hooked, but I still use a Dell computer… we aren’t “mac people,” at least – not yet.


  • On October 12, 2011 at 3:35 pm Anonymous said

    nice article , he was a visionary like his products or not


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